I was told that this was deliberate policy on NTUC's part .....
cos they do not want to become "too" successful and end up like
walmart and wipe out all the neighbourhood heartland grocery stalls
and wet markets. So there is a deliberate policy of pricing their
goods slightly above the heartland chup her tiams so that those
chaps can survive ..... nowadays they function more as the national
repositories for strategic foodstuffs like rice, oil, sugar etc
...
dunno how plausible is this, but quite an interesting take.
not true cos whenever they do weekly promo, the price is way too
low, extreme undercut.
Rice & sugar aren't controlled tat manner anymore, it's
macham each importer ensure they keep the required tonnage for
storage in their wharehouses.